VERONICA TSAI

_{Graphic & Experience Design}

Phantom Limbs
^{MFA Thesis, Installation}

Frank Stella: Had Gadya
^{Exhibit Design}

Soleri’s Vision
^{Book Design, Installation}

The Power in Our Songs
^{Book Design, Installation}

Bloom
^{Generative Design}

VERONICA TSAI

AMC THEATRES

This is a rebrand project for AMC Theatres, the oldest and largest movie exhibition company in the United States.

As streaming services become widely popular and theatrical windows are shortened, people are less inclined to watch a movie at a movie theater. Even before COVID-19, theater attendance was already dwindling. The new AMC Theatres aims to innovate one-of-a-kind, magical cinematic experiences to motivate the audience to return to the theatres.

The New AMC Logo

Strategic Recommendations

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Brand Bible