VERONICA TSAI
Graphic Design & Illustration
Florence & the Machine:
Everybody Scream
Pride & Prejudice
20th Anniversary
Phantom Limbs
MFA Thesis, Installation
The Power in Our Songs
Book Design, Installation
Playground
About
AMC THEATRES
This is a rebrand project for AMC Theatres, the oldest and largest movie exhibition company in the United States.
As streaming services become widely popular and theatrical windows are shortened, people are less inclined to watch a movie at a movie theater. Even before COVID-19, theater attendance was already dwindling. The new AMC Theatres aims to innovate one-of-a-kind, magical cinematic experiences to motivate the audience to return to the theatres.
The New AMC Logo![]()
Strategic Recommendations
bBrand Bible
